全球的国际快递运输服务提供商 DHL Express在马里兰州 Silver Spring 开设了家移动快闪店,增加了其庞大的美国零售 DHL ServicePoint 网络网络。目前位于韦斯特菲尔德购物中心停车场内,2,200 立方英尺。移动 DHL 服务点是航运业的首创,为客户提供快速、方便的运输选择。
DHL Express 美国执行官 Greg Hewitt 表示:“随着食品、时尚等方面的移动弹出窗口越来越受欢迎,我们看到了为客户提供类似便利体验的机会。” “对便利性的日益增长的需求,加上当地对我们国际航运服务的需求,促使我们开发了这种移动、灵活的航运解决方案。新的 DHL ServicePoint 是我们整体零售战略的一部分,旨在让消费者更贴近、更容易获得,使用创新的移动模式来补充我们的零售运输网络。”
尽管在可预见的未来,新的快闪店仍将保留在 Silver Spring 的位置,但可以根据当地运输趋势的变化根据需要重新安置。整个装置建立在液压升降平台上,并采用智能接线,以容纳所有基本设施,如暖通空调、安全和计算机系统——包括一个快速、高效的销售点系统,可以处理运往目的地的货物在美国和 DHL 服务的 220 个国家和地区中的任何一个。提供气泡膜、包装胶带和 DHL 品牌包装盒等用品,在未来几个月内,客户还可以在此地点提取收到的包裹。
为应对社交距离限制,该 DHL ServicePoint 还提供便利的安全功能,包括 Call Ahead 服务(客户到达时标签和包装已准备好,以减少等待时间)和易于访问的服务窗口,从而使访客无需进入商店。
DHL 与 Flexetail 合作创建了这个移动 DHL ServicePoint 位置。通过设计和建造这种灵活的移动商店,Flexetail 为品牌提供了一个负担得起的机会来测试产品、开拓新市场和推出新产品线。
作为其整体零售战略的一部分,DHL 计划在今年年底前在其他主要市场开设更多的移动 DHL ServicePoint 网点。该公司Zui近还在迈阿密开设了家全品牌、公司所有的美国零售店,随后在芝加哥开设了另一家。
除了新的公司自有商店外,超过 7,100 家独立拥有的 DHL ServicePoint Partner 商店在美国市场运营。他们提供 DHL Express 国际快递服务(以及其他品牌)、全球知识和专家建议,以帮助企业进入国际市场。
DHL Express, the world’s leading provider of international express shipping services, today opened its first mobile pop-up store in Silver Spring, MD adding to its vast network of U.S. retail DHL ServicePoint locations. Currently situated within the Westfield Mall parking area, the 2,200-cubic-ft. mobile DHL Service Point is the first of its kind in the shipping industry, providing a quick and easily accessible shipping option for customers.
“With the rise in popularity of mobile pop-ups for food, fashion and more, we saw an excellent opportunity to offer our customers a similar type of convenient experience,” said DHL Express U.S. CEO Greg Hewitt. “That growing need for convenience combined with the local demand for our international shipping services led us to develop this mobile, flexible shipping solution. The new DHL ServicePoint is part of our overall retail strategy to be closer and more accessible to consumers, using an innovative mobile model to complement our retail shipping network.”
Although the new pop-up store will remain in its Silver Spring location for the foreseeable future, it can be relocated as needed, based on changes in local shipping trends. The entire unit is built on a hydraulic lift platform and intelligently wired to accommodate all of the essential amenities, such as HVAC, security and computer systems – including a fast, efficient Point-of-Sale system that can process shipments on their way to destinations in both the U.S. and any of the 220 countries and territories DHL serves. Supplies such as bubble wrap, packing tape and DHL-branded boxes are available, and in the coming months, customers will also be able to pick up incoming packages at this location.
In response to social-distancing restrictions, this DHL ServicePoint also offers convenient safety features, including Call Ahead service (labels and packaging are ready when the customer arrives, to reduce wait time) and an easy-access service window, which saves visitors from having to enter the store.
DHL worked with Flexetail to create this mobile DHL ServicePoint location. By designing and building flexible mobile shops such as this one, Flexetail gives brands an affordable opportunity to test products, explore new markets and launch new lines.
As part of its overall retail strategy, DHL has plans to launch additional mobile DHL ServicePoint locations in other major markets by the end of the year. The company also recently opened its first fully branded, company-owned U.S. retail store in Miami, following with another in Chicago.
In addition to new company-owned stores, over 7,100 independently owned DHL ServicePoint Partner stores operate in the U.S. market. They provide DHL Express international express shipping services (among other brands), global knowledge and expert advice to help businesses reach the international marketplace.
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