FedEx Corp.(纽约证交所代码:FDX)旗下附属公司兼全球规模的速递运输公司之一联邦快递今日宣布开展新一轮全球广告推广活动——“即使世界瞬息万变,联邦快递服务承诺始终不变”。本次广告活动的核心是数字化体验,通过提供动态的全球商业信息可视化体验,将商业趋势和各方见解变得触手可得。
访问者可以通过一张附带数据和内容的世界地图(由《经济学人》信息部提供),对八大世界潮流话题进行互动,话题包括航空旅行、城市居民、企业家与成功、档案记录、商业发展、教育、财富与幸福和研究与发展。访问者还可以分析数据、共享信息,或者参与实时在线。
联邦快递亚太区市场部副总裁苏利云表示:“联邦快递能够为客户提供的服务体验,对此我们深感自豪。是我们将这些体验拓展到虚拟世界的有效途经。联邦快递通过将复杂而重要的信息以可视化的形式呈现,让每个人都能容易地了解他们的世界,并与朋友分享他们的发现。”
The website applies technology to further deepen the user experience. One of its features is to provide customized computing methods to generate dynamic statistical charts (maps) with real-time animation effects. This advertising campaign also includes an enhanced reality experience to provide customers with a three-dimensional interpretation of global data. Customers can find valuable data around the world by using a webcam and picking up a FedEx print advertisement.
"Even if the world changes rapidly, the FedEx service commitment will remain unchanged" advertising campaign will be launched in 14 markets around the world in 8 languages, including Brazil, Mexico, China, Japan, South Korea, Germany, India and the United Kingdom. Activities include print advertising and online