合同物流领域的全球 DHL Supply Chain发布了关于电子商务供应链演变的研究报告。研究表明，尽管了解电子商务对客户保留和满意度的至关重要性，但大多数公司未能完全实施电子商务战略。

　　这些新见解来自对近 900 名负责物流或供应链管理和电子商务的决策者的全球调查。

　　他们透露，70% 的 B2C 公司和 60% 的 B2B 公司仍在努力全面实施他们的战略，尽管 70% 的受访者认为电子商务对他们的业务来说“非常重要”或“极其重要”量和收入。

　　这份题为“电子商务供应链：克服成长的痛苦”的报告还揭示了全面战略实施的主要障碍，包括不断变化的客户期望、交付速度以及现有基础设施的局限性。

　　DHL Supply Chain 全球电子商务产品负责人 Nabil Malouli 表示：“很明显，在电子商务战略中考虑客户服务的重要性是显而易见的，但随着客户期望的不断发展和变化，公司面临着跟上的压力建立他们的电子商务产品——以及他们需要的新供应链，从而导致全面实施的挑战。

　　“供应链需要跟上并响应客户的新商业模式、服务期望和技术需求，以捕捉新的并留住现有的。”

　　电子商务不断变化的需求意味着在未来 3-5 年内，超过 50% 的企业将对他们的策略进行某种类型的改变。为了应对这种压力，许多公司选择与第三方物流公司 (3PL) 合作，以增强其内部资源和能力，使他们能够快速有效地扩展以利用电子商务机会。

　　Malouli 补充道，“企业在电子商务之旅中需要什么取决于他们来自哪里——他们在实施电子商务战略方面都处于不同的地方，这意味着他们对如何移动会有不同的战略和期望推进他们的供应链。

　　DHL Supply Chain, world leader in contract logistics, today launched its latest research report on the evolution of e-commerce supply chains. The study shows that, despite understanding the vital importance of e-commerce on customer retention and satisfaction, most companies have failed to fully implement an e-commerce strategy.

　　The new insights are from a global survey of nearly 900 decision-makers responsible for logistics or supply chain management and e-commerce.

　　They reveal that 70% of B2C companies and 60% of B2B companies are still working towards the full implementation of their strategy, even though 70% of respondents rate e-commerce as ‘Very Important’ or ‘Extremely Important’ to their business in terms of volume and revenue.

　　The report, titled “The e-commerce supply chain: Overcoming growing pains”, also uncovered the major barriers to full strategy implementation, which include changing customer expectation, pace of delivery, and limitations in existing infrastructure.

　　Nabil Malouli, Global e-Commerce Product Lead at DHL Supply Chain said, “It’s clear to see the importance of considering quality customer service within the e-commerce strategy, but with customer expectations constantly evolving and changing, companies are under pressure to keep up with building out their e-commerce offerings – and the new supply chains they require, resulting in the challenge of full implementation.

　　“Supply chains need to keep up with, and respond to new business models, service expectations and technological needs of customers in order to capture new ones and retain existing ones.”

　　The evolving demands of e-commerce means that in the next 3-5 years over 50% of businesses will be making some type of change to their distribution strategy. To deal with this pressure many companies are opting to partner with a third-party logistics companies (3PLs) to augment their in-house resources and capabilities, enabling them to quickly and effectively scale to capitalize on e-commerce opportunities.

　　Malouli added, “What companies need in the e-commerce journey depends on where they are coming from – they are all in different places in terms of implementing their e-commerce strategy, which means they will have different strategies and expectations about how to move forward with their supply chains.

　　Many companies opt to partner with a 3PL(s) to help them respond to this changing environment while ensuring they have the expertise and flexibility to meet changing customer expectations.

　　许多公司选择与 3PL(s) 合作，以帮助他们应对这种不断变化的环境，同时确保他们拥有满足不断变化的客户期望的知识和灵活性。