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　DHL 电子商务解决方案是的物流公司德国邮政 DHL 集团的一个部门，它推出了 2020 年电子零售商年鉴，以帮助在线商家在 2020 年电子商务高峰期计划促销活动。在版中，电子零售商年鉴还根据 DHL 电子商务解决方案客户的反馈和其 19 个美国配送中心的发展，简要概述了过去一年美国电子商务领域的四个总体趋势。

　　确定的四个市场趋势包括：

　　多载体方法越来越受欢迎：单次扫描码头载体的日子已经一去不复返了。如今，在线商家公司越来越认识到使用多承运人方法运输电子商务商品所产生的多重成本节约和交货时间优势。电子零售商可以选择通过目前市场上可用的多承运人软件解决方案，根据各种标准由多个承运人发货，例如轻质包裹与重型包裹、区域与国家运输或跨境与国内运输。

　　日期确定性胜过速度：在线零售商通常以尽可能低的成本寻找速度的完美组合，但根据在线商家客户的反馈，许多人愿意放弃Zui快的运输选项，以换取准确性和确定日期的运输选项与使用网络跟踪的能力。DHL 电子商务解决方案的数据和反馈表明，客户对预期交货日期的需求显着增加，而不是交货日期范围（例如 2-8 天窗口）。DHL eCommerce Solutions 的 Expedited Max day-defined 产品已被证明是其增长Zui快的产品，去年实现了两位数的增长。

　　库存离家很近：尽管越来越多地谈论城市空间的微型履行中心，并且期望许多在线零售商将库存分散到不同地区以减少运输区域和成本，但鉴于复杂性，这一趋势的发展速度比预期的要慢和区域化成本。许多大型在线零售商继续从靠近其运营地点的一到两个站点发送库存，以本地化运输点，并与距离消费者更近的 3PL 合作以缩短运输时间。

　　库存管理将变得更加复杂：在过去的 12 个月中，在线商家采用更复杂的多渠道库存管理系统（具有端到端跟踪、实时运费和在途详细信息）的情况显着增加，从而提高了库存管理、透明度和更好地规划数量激增。这些类型的软件的采用已显示出显着增强了电子零售商和托运人的关系，因为改进了预测，从而更有效地管理和处理配送中心的数量。

　　“全年，在 DHL eCommerce Solutions，我们把握客户和潜在客户的脉搏，以确定如何地满足他们的需求，因此，我们汇总了我们确定的所有主题和趋势，并将其打包到本 E - 零售商年鉴，”DHL 电子商务解决方案美洲区执行官 Lee Spratt 说。“年鉴包括一份指南，供在线商家了解何时是加强促销活动的时间，并确保他们在 2020 年的电子商务大假期期间按时将轻量包裹运送给客户。”

　　预计 2020 年底将出现半压缩旺季，并且全年特殊假期和早期促销期有所增加，电子零售商年鉴为新手和有经验的在线商家在计划促销和发货时提供了时间框架.

　　DHL eCommerce Solutions, a division of the world’s leading logistics company, Deutsche Post DHL Group has launched its E-tailers’ Almanac for 2020 to help online merchants plan their promotions for e-commerce peak shipping dates in 2020. In its first edition, the E-tailers’ Almanac also provides a brief overview of four overarching trends found within the e-commerce sector in the U.S. in the past year based on DHL eCommerce Solutions customer feedback and developments within its 19 U.S. distribution centers.

　　The four market trends identified include:

　　Multi-carrier approach gaining popularity: gone are the days of a single sweep of the dock carrier. Today, online merchant companies are increasingly recognizing the multiple cost savings and delivery time benefits generated by using a multicarrier approach to shipping their e-commerce goods. E-tailers have the option, through multi-carrier software solutions currently available in the market, to ship with multiple carriers based on various criteria, such as lightweight versus heavy weight packages, regional versus national shipments or cross border versus domestic shipments.

　　Day certainty trumps speed: online retailers are often looking for the perfect combination of speed at the lowest possible cost, but based on online merchant customer feedback, many are willing to forego the fastest shipping option in return for accuracy and day-definite shipment options with the ability to use web tracking. DHL eCommerce Solutions’ data and feedback has revealed customer demand for expected date of delivery as opposed to delivery date ranges (e.g. 2-8 day windows) has significantly increased. DHL eCommerce Solutions’ Expedited Max day-definite product has proven to be its fastest growing product with double digit growth in the last year.

　　Inventory stays close to home: despite increased talk about micro fulfillment centers in urban spaces and the expectation that many online retailers will spread their inventory across regions to reduce shipping zones and cost, this trend is developing at a slower pace than once expected given the complexity and cost of regionalization. Many large online retailer merchants continue to dispatch inventory from one to two sites close to their operations to localize shipping points and partner with 3PLs closer to consumers to improve transit times.

　　Inventory management will become more sophisticated: the last 12 months has seen a significant spike in online merchants adopting more sophisticated multi-channel inventory management systems with end-to-end tracking, real-time shipping rates and in-transit details, making for improved inventory management, transparency and better planning for spikes in volume. The adoption of these types of software has shown to significantly enhance e-tailer and shipper relationships given improved forecasting that results in more efficient management and processing of volumes in distribution centers.

　　“Throughout the year, at DHL eCommerce Solutions we take the pulse of our customers and prospects to identify how to best meet their needs, and as a result, we have compiled all the themes and trends we’ve identified and packaged it into this E-tailers’ Almanac,” said Lee Spratt, CEO for DHL eCommerce Solutions, Americas. “The Almanac includes a guide for online merchants to know when is the best time to ramp up their promotions and ensure they ship their light weight parcels on time to their customers for the big e-commerce holidays in 2020.”