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Passion, inspiration and performance will be key themes across all marketing activation and will be reinforced through pitch side, stadium and press conference branding. The sponsorship also extends into UEFA’s digital channels across desktop and mobile platforms. In addition, FedEx will deliver the trophy to the stadium for the final, where it will be hand-delivered to a UEFA delegate before making the journey to pitch side.

　　The sponsorship builds on FedEx’s extensive history of sports partnerships, including sponsorship of the ATP World Tour, 2014 Ryder Cup, PGA TOUR, and NFL.

　　“We welcome FedEx into the UEFA sponsor partner family, and we are looking forward to collaborating together throughout the duration of the sponsorship. It is very suitable to have a global brand such as FedEx securing the Main Partner sponsorship for the tournament’s new commercial concept” said Guy-Laurent Epstein, marketing director of UEFA Events SA.